17 September 2016 (Saturday) - Text Messages

Apparently blood donors in Sweden now receive a text message when their blood is given to a patient.

People who donate initially receive a 'thank you' text when they give blood, but they get another message when their blood makes it into somebody else’s veins.
“We are constantly trying to develop ways to express [donors'] importance,” Karolina Blom Wiberg, a communications manager at the Stockholm blood service told The Independent.
“We want to give them feed back on their effort, and we find this is a good way to do that.”
The service says the messages give donors more positive feedback about how they’ve helped their fellow citizens – which encourages them to donate again.
But the new policy has also been a hit on social media and has got people talking about blood donation amongst their friends.”

This is an excellent idea in theory. In practice such an automated system could work *if* the I.T. was up to it. However I worry that this might just end up being more work for us…

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