I
was rather amazed/surprised/shocked… I can’t really describe what I felt when I
got an email from the boss. It was all about the Euro
2016 survival guide. With absolutely no interest in football whatsoever I
just ignored it. Other colleagues who are into football leapt on to it, and on
opening it and finding it wasn’t about football they deleted it whilst
grumbling about having been tricked into wasting their time.
The
link was actually all about men’s health. It compared the chances of
contracting various illnesses with the chances of various teams winning the
current Euro 20156 football competition, and then had some advice for a healthy
lifestyle.
It
is a shame that a rather useful source of information relevant to me and many
other men has effectively missed its target audience. I wonder how many other
potentially useful sources of information I have mistakenly dismissed out of
hand…
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